Business & Finance Electronic Commerce

Forget Beethoven, Roll Over Objections With Your Autoresponder

The reality of online customer support typically involve either the "Contact Us" button which VERY FEW virtual visitors are willing to take the time to fill out and punch if their purchasing questions are not answered in detail on your web pages OR outsourced call centers in India and South America.
(Which, by the way, is a nasty little secret that very few consumers are aware of.
) Customer service is a wonderful thing at the brick and mortars.
It's the roaming salesperson who knows about the toasters and how brown the bread can really gets at the smaller settings, or it's the associate who is willing to walk your finance questions into the sales manager to get real possibilities (read options) for you.
That's customer service on the front end.
As an online entrepreneur, like most contract, your copy on your pages probably DOES NOT roll over every objection that a prospect will have.
"It's too yellow.
" "Is is supposed to be that round?" "I thought I heard that there were no moving parts...
I have kids.
" The reality of online business is that your web pages can do only so much to get people over these objections...
these reasons why people DO NOT BUY.
But there is help, and there is help aplenty.
Because in the right hands, each and every objection to your bowling alley online supply store, to your cookie distributorship and even to your business opportunity can and should be rolled over through the use of your autoresponder.
And the #1 way to do that is through stories.
Wonderful, entertaining stories that take on the objection head on.
Not by explaining away the ACTUAL OBJECTION, but by making a comparison to a similar objection in a different category in a smart way that ends up actually proving your point.
If the objection is that the central air unit you're selling seems to expensive, your story is not about the cost of your central air unit...
it's a story about a couple that lives in your neighborhood (a really nice family) that went for a lesser expensive vacation last year and boy were they fuming when they got back.
These stories HAVE TO BE REAL.
But the exciting thing is that you can make your point through stories that roll over the objections.
In the copywriting game, it's one of the things we do that most prospects NEVER realize that we're doing.

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