Creating a successful online business doesn't end with the development of a fantastic website. It requires an earnest approach to site promotion and continual exploration and use of all available techniques. You cannot rely on a single approach or, in fact, on two or three. Take the time to investigate all techniques available and use as many as you can. And, remember, an effective strategy today may not be effective tomorrow. Therefore, it is important to stay abreast of new tools.
It's easy to become complacent when you find a tool that works. You don't see the need to look further. Don't fall into that trap. Continually look for the latest and most effective techniques. Relying only on the site promotion tools you are familiar with can be damaging to the growth and health of your business.
In addition to the more common site promotion strategies such as writing keyword-rich page titles, using descriptive META tags, positioning your keywords strategically and using them in hyperlinks, etc., you should consider free article directories, business blogs and forums. Incoming links to your website not only drive traffic, they help you rank higher with the search engines. You can also use social media to promote your business and drive traffic to your site.
Learn about as many site promotion tools as you can and incorporate them into your optimization plan. An easy way to do this is to take them in bite-sized chunks. Learn about and implement one new tool each month. This will give you time to develop each strategy and get comfortable using it. Over time you will see a dramatic increase in traffic to your site. You will also notice how the tools work together and compliment each other.
Effective site promotion tools always:
- Connect you with others in your niche.
- Increase site traffic.
- Develop your brand.
- Grow your business.
Obviously, if you don't get the desired results from a particular strategy, discontinue its use.
Experiment with traditional strategies. Go beyond your computer when exploring site promotion tools. There are many tools available that are not connected to the internet. Consider vehicle signage, business cards, promotional items, mailings and invoices. Advertise your online store in print, audio and video. Be sure to include your site information in a conspicuous location on all promotional items.
It's important to continually explore available site promotion tools. This cannot be emphasized enough. Internet competition is extremely high and you must find and use the most effective tools out there to stay competitive. As with all things connected to technology, site promotion tools are continually evolving and you must keep yourself up-to-date.