Search Engine Optimization, also known as SEO, is one of the world's leading industries for small and medium sized businesses. However, much of what companies are getting today is not €white hat€ SEO, but that of the €black hat€ variety. The black hat techniques that SEO services use are what get your domain name banned or €sandbagged€ from Google and other search engines like Yahoo and Bing. If Google rank is important to you, then stay ethical. Page ranking is important to all, but one has to be aware that cutting corners will cost you and your website in the long run.
So, if you're wondering what is search engine optimization, it is making sure that your website can be seen by Google's crawlers so you get indexed. If you have quality SEO work done, then your website will rank high in search engines. Honorable and ethical SEO consultants who are experts in their field will use white hat techniques and not €bots€ (robots). Robots replace the work of people and place SPAM on the web. Google employs teams of dedicated experts to combat these problems.
Many Search Engine Optimization companies around the world don't employ white hat SEO methods, so your site can get blacklisted from Google's pages. Blacklisting is the worst case scenario, but by using questionable SEO secrets, you can get your site on page 50, so nobody will see it. Undoing bad SEO is not always easy because the users in India, for example, don't always create profiles in English. The obvious choice is to be on page 1 of Google's search results. In this day and age, if you're not on the 1st page of Google, you may as well be on page 50. But prime placement on search engine rank is a secret to most, and that's why you must hire a competent SEO consultant to guide you and your business to successful placement.
If you're wondering how to search engine optimization, then hiring a worthy SEO expert is the first step. Don't cut corners when it comes to the long term health of your website and public awareness. But finding an SEO company that is ethical is easier said than done. Some good SEO tips are to find an agency that offers service over price. There are some good ebooks available, but understanding the complexity of how SEO works can take many years.
Other Search Engine Optimization companies, many of which are in India and China, offer very low rates because bots are doing the work. Of course getting backlinks to your website is important, but not as important as having quality SEO work done. What is SEO? In a nutshell it's having quality back links over quantity. How can I get on the home page of Google? We will show you how with your own SEO assistant. For proof that our clients rank high in search engines, you can look at our video and press pages.
For more information about hiring an SEO expert, contact Index Buddha online at http://www.IndexBuddha.com.